No matter what you do, pitching ideas is vital to your business success:
BRAND OWNER:
How do you get consumers to choose you from the noise of competitor brands?
CAREER CHANGER:
How do you make your previous experience relevant for your employers’ goals?
LEADERS & MANAGERS:
How do you get stakeholders to invest attention, action & money in your project?
Some brands & institutions I’ve worked with through my career
I’ve learned that effective communication does three things:
1
GET YOUR AUDIENCE’S ATTENTION
to your idea
3
INSPIRE ACTION
to realise your idea
2
UNDERSTANDING & EMPATHY
Build
for your idea
Advertising & film are best at this, because they know that:
When communication must drive measurable results:
THE STORY IS EVERYTHING
STORY =
WHAT YOU SAY
+
HOW YOU SAY IT
=
MEASURABLE RESULTS
STRATEGY:
BRAND & COMMUNICATIONS CONSULTING
CORPORATE BRANDS:
Define brand and creative strategy so you can get more from your marketing dollars. Check out my work with The Cyranos.
STARTUPS AT SCALE:
Transform your founder story into your startup’s culture & brand so you can scale cohesively both inside and out.
INTERNAL TRANSFORMATION LEADERS:
Get the internal buy-in you need and drive the change you envision, by better pitching your project to stakeholders.
STORYTELLING:
SPEAKING, TRAINING & FACILITATION
CAREERS TEAMS IN EXECUTIVE EDUCATION:
Drive your department’s career success by enabling students to communicate better & take meaningful career decisions rooted in self-awareness.
CORPORATE L&D OR HEADS OF SALES / MARKETING:
Train managers & leaders to deliver engaging & effective communication that drive business results, in the Applied Storytelling Masterclass.
SERVICES I OFFER
by bringing this knowledge together:
VISHAL THACKER
BRAND STRATEGIST + SPEAKER
I’ve learned that Storytelling is the most powerful way to communicate ideas that drive measurable results.
Started my career in brand strategy in 2010:
-
I was curious about how brands build intangible assets that drive consumer behaviour and $ goals
-
Launched and relaunched over 20 brands globally in nearly 8 years in branding
Pivoted to speaking & facilitation in 2018:
-
After discovering how branding & communication helped my peers with career success, during my MBA at Esade
-
Have helped 2500+ Executives & MBAs use the power of storytelling to drive career success
Extensively studied screenplay writing & story structure for my speaking work:
-
Built proprietary frameworks to help students pitch themselves, cold contact recruiters, and win interviews.
-
Applied these frameworks to secure new business & win branding projects.
Developed Applied Storytelling Masterclass to teach managers & leaders these frameworks so they may drive measurable goals with effective communication.
In my free-time, I’m writing a science-fiction novel & screenplay and I enjoy meditation, mysticism, DJing, dancing and spending time in nature.